OCEAN 50

Online questionnaire with downloadable (PDF format) report

Cost £35.00 + vat

The Big 5 Factors – the building blocks of personality

Psychologists noticed as long ago as the 1930’s that their research and analysis of human behaviour identified five basic personality traits that form the fundamental building blocks of ‘who we are.’ However, it wasn’t until the 1980s that a number of researchers began to reach a consensus – that you could capture most of the broad-level variations in human behaviour using these so-called ‘Big 5’ factors.

The ‘Big 5’ Factors of Personality:

  • Openness to experience:

Being curious, adventurous, original, imaginative, creative, intellectual, interested in art, and open to new ideas and possibilities.

  • Conscientiousness:

Being organised, systematic, self-disciplined, achievement-orientated, structured, thoughtful, dutiful, dependable, and punctual.

  • Extraversion:

Being outgoing, enthusiastic, energetic, talkative, emotionally expressive, and sociable, stimulated by social situations and being around others.

  • Agreeableness:

Being friendly, warm, trusting, tolerant, compassionate, altruistic, cooperative, empathetic, sensitive, and kind.

  • emotional resilieNce:

Being stable, confident, controlled, secure, resilient, able to cope with ambiguity and uncertainty, stress-free, and calm.

The ‘Big Five’ theory is one of the most highly tested and universally accepted explanations of personality that exists today.

OCEAN 50 has been specifically developed to measure these ‘Big 5’ factors of personality by asking respondents to answer just 50 questions using a simple 7-point continuum scale ranging from strongly disagree to strongly agree. The questionnaire takes, typically, between 10 and 15 minutes to complete. The results are contained in a comprehensive 16-page report that you can download and forward to your client. For each of the five traits, a description is given for the behavioural characteristics that are likely to be demonstrated by low and high scorers on each of the five scales.

Typical Applications

Personality traits have a direct impact on our effectiveness and performance. Research shows that between 20% to 25% of an individual’s effectiveness in a job is attributable to his/her personality – the characteristic patterns of behaviour and ways of thinking that determine a person’s unique way of interacting with the environment. Our personal effectiveness is not so much about what we do, but more about how we do it – how we act, how we communicate, and how we interact with others.

OCEAN 50 is a questionnaire designed to identify an individual’s particular thinking style and behaviour, and the resultant effect on their performance both inside and outside the workplace. OCEAN 50 is a practical tool that can be used in coaching interventions to raise self-awareness. OCEAN 50 can also be used in a team context to highlight team dynamics, and to support recruitment and selection.


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